THE CONCEPT OF "CREATIVENESS", THE ESSENCE OF PERSONAL CREATIVITY

Abstract

The article presents the main features of the concept of "Creativity", its

specific features, the differences between "Creativity" and "Intellect". Creativity is the process of

self-expression of a person, therefore creativity is a product of personal characteristics. To

achieve success in modern society, a person must not only have existing knowledge, but also be

able to create new ideas based on them, and think in a new way in accordance with the current

conditions. Creativity ensures the harmony of individual and social interests