SCIENTIFIC-THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR DEVELOPING THE EDUCATIONAL POTENTIAL OF TOURISM IN HIGHER EDUCATION

Abstract

This article analyzes the scientific-theoretical and methodological
foundations for developing the educational potential of tourism in higher education. It highlights
the role of tourism in fostering students’ moral and spiritual development, patriotism, respect for
national and universal values, intercultural communication, and social engagement. The study
also examines the integration of tourism activities into the educational process, the effective use
of their educational opportunities, and the development of students’ personal and professional
qualities based on the competency-based approach. The mechanisms for implementing the
educational potential of tourism are substantiated through systemic, axiological, competency
based, and activity-oriented approaches. The findings indicate that the effective use of tourism’s
educational potential in higher education institutions contributes to students’ spiritual maturity,
civic responsibility, and social engagement.
Key words: tourism, educational poten