NATIONAL-CULTURAL AND PSYCHOLINGUISTIC FACTORS IN TOURISM COMMUNICATION

Abstract

This article deals with the national-cultural and psycholinguistic factors in tourism communication. Tourism is not just travel, but international relations, cultural exchange and human dialogue. In order to effectively organize this dialogue, it is necessary that each serving person has a high communicative competence, deep cultural sensitivity and thorough psycholinguistic preparation. Only then will it be possible to bring the quality of service in the field of tourism to an international level, increase the trust and satisfaction of customers, and, most importantly, to show the positive image of Uzbekistan to the world.