THE ROLE OF AR AND VR INTERACTIVE METHODS IN FORMING CREATIVE COMPETENCES IN MODERN EDUCATION

Abstract

This article analyzes the theoretical and practical aspects of using AR (Augmented Reality) and VR (Virtual Reality) interactive methods in the modern educational process. The pedagogical potential, didactic features, and role of AR and VR technologies in developing creative competencies in students and increasing educational efficiency are highlighted. During the research process, the concept of creative competence, its structural components, and the importance of AR/VR-based educational environments in developing creative thinking were scientifically revealed.